|Volunteer Subscription Drive, 2013
By Beki (Snowdin) Rotman
“It’s not what we do once in a while that shapes our lives. It’s what we do consistently.” - Anthony Robbins
If you would have told me 17 years ago that I would still be working for the local newspaper that my parents bought when I was just in ninth grade, I would have told you that you were crazy. As a defiant teen, this new venture my mom was stepping out on meant Friday nights inserting flyers into each newspaper “by hand,” instead of attending football and basketball games with my friends. (Although we did learn that offering pizza and pop attracted a lot of teenage “help” and got me to most of those games on time.) I’ve been asked to try my hand at many different job titles, experiencing everything from advertising sales, to writing articles - and many things in between. Sometimes it felt like a nuisance; something that was taking away all the “fun” things in my life, but The Coopersville Observer has become a “constant” in my life - one that I have come to not only appreciate, but truly love being a part of.
I love that I can walk into the grocery store and someone will stop me to ask about placing something in the paper. I love that I can’t go more than a couple of issues without sneaking in a photo of my kids somewhere, because I know someone will ask why they haven’t seen them in the newspaper for a while. I love that this community trusts us to bring them daily life events of local citizens, and that they have come to expect a product that informs the community of the “positive” things that happen here, while doing it with respect, accuracy, and integrity. I love that we can provide advertisers with results that make their businesses successful. And, most importantly, I love that I have a job that allows me to feel like I’m making a difference in the town I was born and raised in. We have a unique spirit in our readership area, and I get to see it through this career.
I hear all the time how people anxiously await the arrival of their copy of the paper, and it warms my heart like I never thought it would. This community has been so welcoming of “the little-newspaper-that-could,” and Mom and I know we wouldn’t be here without your support and encouragement. How many people can say that they have a job that lets them be a part of their audience’s lives each and every day? We love that you welcome us into your life to celebrate with you as you announce the arrival of a new baby, or the beginning of a family through marriage. We have met some of the most amazing entrepreneurs who are taking a shot at starting a new business in the area, and we’ve marveled at the success of business owners who have been in this tiny community for years. You have all been a part of keeping this newspaper alive, and words can’t express our gratitude and humility.
As 2012 draws to a close, we are again counting our blessings to have been in circulation for 17 years. While the “bigger” newspapers are consolidating in any way they can – making big changes in their circulations, publication methods and subscription fees - we are pleased to remain mailing The Observer to each home in our circulation area, every other week, with no subscription requirement.
We are approaching that time of year that is notorious for decreased advertising revenue for all newspapers, and we try to prepare for it. This is why we conduct our annual drive at this time of year and why we are also thankful to you - - our faithful volunteer subscribers. Your past donations have truly gotten us through the slow winter months and I hope you will continue to show that support.
As we look forward to 2013, we would like to personally thank all of you: the dedicated advertisers, faithful readers, and our volunteer subscribers. We owe our successes to every one of you. Many of you realize you don’t have to advertise or contribute to our volunteer subscription drive in order to receive the paper, but you do it because you believe in our mission of bringing you the “community paper with the positive difference!”
I consider it an honor and a privilege to have worked for this newspaper for the last 17 years (with my mom at the helm). I have been blessed by each and every issue that has gone to print in those years, and I look forward to being a part of many, many more. From the staff at The Observer, to each and every one of you: we wish you health, happiness, and many blessings in the coming year. Thank you for letting us be a part of your lives.
Beki (Snowdin) Rotman,
Layout Artist/Graphic Designer
Yes, I/we would like to be a volunteer subscriber
for the 2013 calendar year.
Enclosed is my contribution to: The Coopersville Observer in
the amount of: $15 ___ $20 ___ $25 ___ Other ___
From: Name ______________________________
City ______________ State ____ Zip ________
*(If you live outside our circulation area of Coopersville, Conklin, Lamont, and Marne? Please call for special fees.)